A professional marketing strategy plays a key role in finding high-quality tenants for a rental investment. In a competitive rental market, offering the best amenities simply isn’t enough. Promoting your property is essential for greater exposure and to attract suitable prospects.
Finding creative ways to advertise your property could be the missing ingredient to lowering its vacancy rates. However, for your ad to be effective, you’ll need to captivate your audience long enough to get your point across.
While this might seem a little difficult, there are certain approaches you can use to maintain their interest and achieve optimal success.
In this article, we at Draper Realty will discuss a few tips on how to make your property listing more compelling to attract more prospects. These tips will help you attract suitable prospects to your Norman rental property.
A good picture and video tour are powerful tools that can be used to capture the attention of your audience. Studies have shown that most prospects spend the majority of their time looking at pictures when searching for a new rental to live in.
With the right tools and equipment, you can highlight some of your property’s best features and make it stand out from the competition.
Here are some of the ways to make your pictures more appealing:
Set the Stage
Start by cleaning up the property. An untidy background often distracts the audience and takes the focus away from the property. Setting the stage basically involves clearing away any clutter and ensuring the property looks presentable and cozy.
You may need to wipe the windows and countertops and make sure that all the other background items are arranged in order. Cleaning up the property also allows the audience to envision themselves occupying the space.
Use Adequate Lighting
Having adequate light during a property photo shoot can significantly improve the quality of your pictures. Professional photographers typically recommend natural light as it makes the photographs look much clearer.
Alternatively, you can use artificial light if natural light isn’t an option. Just make sure that there aren’t harsh shadows. The goal is to make each room as bright as possible.
Find the Best Angles
During a photo shoot, you need to identify the best vantage points that will give you an expansive view of the property. Ideally, the best angle for a photograph is the corner of the room because it has the widest view.
In addition, you should try to capture a maximum of two walls in the picture to avoid making the space look enclosed. You may also want to take the picture at a moderate height to make the shot appear more natural. These strategies will help you capture the best views and attract more prospective tenants.
Prepare a Checklist
With these tips in mind, you may want to create a checklist for all the areas you’d like to photograph. These may include:
- Bedrooms and bathrooms
- Kitchen and the household appliances
- Living room
- Outdoor spaces, including a pedestrian’s view of the property
- Any other unique features on the property
Following a checklist ensures you capture all the essential areas in your listing and effectively showcase the property.
Describe the Rental
Once you’ve captured a variety of photographs, you’ll need to describe your property in detail. There are two main aspects to consider: the headline and the summary description.
The headline can determine whether a viewer keeps scrolling, or takes a minute to read through the description. Your headline, therefore, needs to capture the person’s attention. When creating a headline, you may want to consider mentioning the following aspects of the property:
- The price of the property
- The number of bedrooms and bathrooms
- The type of property
- The location
- A unique feature
By mentioning these features, you’ll give the prospect an idea of what you’re offering. An example of a good headline would be:
- $1500, 3-bedroom 2-bathroom bungalow in Norman, OK with a beautiful garden.
Such a headline tells the reader what to expect, and whether the property aligns with what they’re actively searching for in the market.
An effective description of the property should provide a summary of what the listing is all about. It should be accurate and concise, telling the reader what the property has to offer along with any additional details to really sell the unit.
The goal of preparing a description is to tap into the reader’s imagination and help them envision what it’s like to live on your property.
First and foremost, you need to paint an accurate picture of the property. As much as you can, try to avoid any exaggeration of the property’s features. This can potentially disappoint prospects and leave your property with a bad reputation.
Secondly, it’s essential that you mention all the property’s amenities. For instance, does it have a balcony, private parking, a garden, or a patio, or allow pets? These features will make it stand out from other similar properties in the area.
List the Rental
Once the photographs are ready and you’ve prepared a description of the property, you can proceed with posting it on multiple listing websites. The goal is to try and reach as many people as possible and to generate interest. You’ll therefore need to consider popular websites that will give your rental maximum exposure.
Additionally, you may want to consider advertising within the neighborhood. Some renters like to walk through the neighborhood to see what’s available. Placing “for rent” signs on the property or pinning your ad at the local grocery store can increase its chances of being noticed.
The tips mentioned above can help increase your chances of receiving multiple applications for your rental property. If you’d like some assistance with managing your rental property, reach out to the professionals at Draper Realty.
We have the knowledge and local experience to help you manage your rentals and maximize your ROI. We’ll help your draft a lease agreement, screening tenants, maintains your units and so much more. Contact us today to learn about our services!